I am a Global Creative Director and Creative Consultant helping agencies and brands develop world-class creative marketing. Previously I served as the SVP Executive Creative Director at Tonal, Global Group Creative Director at Amazon and VP Creative Director at MTV.
I have spent my career crafting award-winning creative advertising. But I know that great work is more than just arts & letters. It’s the result of finely tuned strategies, executed flawlessly by the right teams, with brands that understand their purpose. Whether it’s working with a plucky startup or an established icon looking for a fresh approach, I develop creative solutions that resonate with customers and deliver meaningful impact to business goals.
Brand Positioning & Strategy
I recognize that the real “big idea” is the one a business is built on. I have spent years helping companies articulate their unique positions to both their teams & their customers in a way that is ownable, memorable, and creatively generous.
Brand Identity & Design
Instantly recognizable design can make a brand an icon. I help companies create a visual language that best expresses their personality and ethos in a way that builds heritage and, most importantly, resonates with customers.
Creative Org Design
Companies come in all shapes and sizes, and so should their creative departments. I have helped design the right creative organization for every size company – from a lean, mean 10 person team to sophisticated global marketing behemoths spanning disciplines like strategy, design, performance marketing, retail design, project management, production and post.
Creative Process Management
When it comes to “What’s more important for success – talent or culture?” - culture trumps talent every time. Developing a rewarding creative culture can include initiatives ranging from reimagining more inspiring briefing materials to realistic timelines & approval processes or the application of mentorship programs. Every creative org has its own needs; assessing and implementing the right solution is what I love to do.