This identity system was born of two undeniable truths: First, that movement propels human potential. Secondly, that Tonal generates momentum - in every sense of the word. The brand, like its product and users, are in constant flow. Every stylistic element has been thoughtfully chosen to represent Tonal’s intelligence, precision and provide a dynamic structure that brings our brand identity to life.
The visual identity is made of several different elements. Think of them of ingredients that combine in different proportions to create a range of distinct but unified expressions that can fluidly adapt to different contexts and mediums. Combined, they work in concert to communicate effectively and maximize impact.
This identity system was designed to be flexible enough to span Marketing, Product, Internal Comms & more. Every channel is different, but in each format the combination and application of the elements ensure Tonal’s brand remains consistent in tone, look, and feel.
The Voice of an Intelligent Trainer
Tonal was designed to meet members in motion and intelligently guide them toward their greater potential. The brand voice is crafted to fuel members of all fitness levels with a tone tailored to feed their flywheel of growth, building them up to discover stronger versions of themselves.
