Global Creative Direction
Cucumber1.jpg

Cucumber

How do you sell an off-beat British show to American audiences? With the universal need for love and just a dash of English cheekiness. 

 

We wanted to turn a problem - the strangely vague names of the show - into an advantage. Trailers that introduced the various characters, storylines, and early buzz through the lens of the ever-frustrating search for love. With some quick cuts, clever writing, and suggestive vegetables we got our audience talking. And, more importantly, watching.