With a little help from our friends at W+K, the internal Amazon creative team developed a global brand campaign for Amazon Music which brought Iconic songs to life through original animation and acapella vocals. All of which demonstrates the power of incredible music brought to you by the power of Alexa.
Amazon Music HD
When you want to launch the highest quality streaming service, and explain how high definition helps you hear every layer of your favorite songs there’s only one band to turn to. Photorealistic animation, individual audio stems, and a thumbs up from Sir Paul McCartney make for one hell of an introduction.
Out of Home
We celebrated artists and genres in OOH by unveiling our campaign globally in some of Music’s most iconic locations - Times Square, Piccadilly Circus, The Sunset Strip, and Nashville's Country Music Row.
